Creative Direction for Lammhults 2024
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A refreshed CMF palette. ![]()
A refreshed CMF palette. ![]()
A refreshed CMF palette. ![]()
A refreshed CMF palette.
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Lammhults stand during Stockholm Furniture Fair 2024.
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A bright red folder for holding individual postcards presenting the brand's product news. ![]()
A bright red folder for holding individual postcards presenting the brand's product news. ![]()
A bright red folder for holding individual postcards presenting the brand's product news.
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A photoshoot focused on the new CMF took place in Lammhults' Copenhagen showroom.
Continuing our journey with Lammhults as their strategic and creative partner, we partnered with the brand on a striking stand during the Stockholm Furniture Fair 2024. Inspired by their newly refreshed palette of Colours, Materials, and Finishes — which we also developed and oversaw the photographic direction for — we dared to take an even bolder approach with punchy red as our focus colour. Alongside three new product launches, a number of classic pieces were scattered throughout the space, grouped according to the CMF palette. Meanwhile, visitors were invited to view the full spectrum of hues via a playful floor-based display. This is the latest chapter in a new direction for Lammhults, dialling up the more vibrant characteristics of their brand.
Creative direction
for Lammhults
Year:
2024
Location:
Stockholm, Sweden
Photographer:
Erik Lefvander
Christian Møller Andersen
Services:
Architecture
Art Direction
Graphic Design
Interior Architecture
Creative Direction
Colour Consultancy
Photography Direction
Press:
Download here
