Creative Direction for Zilenzio
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The SFF 2023 fair stand aimed to reduce visual clutter and distraction, creating a focused and calmed down experience.
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A brand manual, including photography direction, typographic rules, a new color palette, and a tone of voice.
A new colour world was created as part of the updated brand guidelines.
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An ode to quiet: a printed publication exploring the theme of redefining silence to encompass also visual clutter.
In collaboration with Zilenzio, we are shaping their brand vision for the future. The aim is to redefine silence by minimizing acoustic noise and visual clutter through well designed sound-absorbing furniture and accessories. Calmness is central in the creative direction, and their updated identity reflects this, strong in its simplicity.
At the SFF 2023 fair, our goal was to showcase each product with a sense of precision, free from distractions. This resulted in a minimalist stand where visitors met one product at a time, glancing another product around the corner. To reinforce Zilenzio’s new direction, we also created ‘An ode to quiet’, a printed magazine that spoke on the theme of redefining silence to include visual clutter. The theme of calmness was synonym to the content, design and material choices. In-depth interviews with experts on the subject to manifest Zilenzio’s vision, with a design easy on the eye, printed on paper with a tactile quality.
Creative Direction
for Zilenzio
Year:
2019–
Location:
Örebro, Sweden
Photographer:
Note, Staffan Sundström
Services:
Art Direction
Brand Strategy
Colour Consultancy
Communication Strategy
Content Creation
Copywriting
Design Management
Digital Design
Furniture Design
Graphic Design
Interior Architecture
Naming
Photography and Film
Photography Direction
Product Design
SoMe Strategy
UX and UI Design
